Happy Friday! Last week’s 5P’s to success post garnered a lot of feedback on my proposed formula for persistence and I think people were shocked to see my math skills 😂
Today’s teaser is for a chapter on measuring traction especially when traction is seen as a distraction… This chapter will contain my thoughts on overall pharmaceutical industry, but also for a small team that may get pulled into multitude of directions so measuring traction/distraction ratio is key.
According to Wikipedia (yes indeed the source of truth) :
The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered (or self-administered) to patients, with the aim to cure them, vaccinate them, or alleviate the symptoms.[1][2] Pharmaceutical companies may deal in generic or brand medications and medical devices. They are subject to a variety of laws and regulations that govern the patenting, testing, safety, efficacy and marketing of drugs.
When it comes to “digital”, anything that does not sell more drugs (oh and improve patient health with those drugs) becomes a distraction? Curious to hear what your thoughts are?
Setting the above context is important when it comes to measuring traction for a team especially in a large organization where the team will have many supporters but also haters. For every internal stakeholder, traction will have very different meaning:
“I hope you have a solid plan in a year”
“I hope your team can provide on demand service to my team when it comes to innovation”
“I hope we have the most “amazing” startups that we can work with”
“I hope the team can help us attract talent to the company”
“I hope we can optimize xxx”
“I hope your budget can pay for yyy”
and the list goes on…
Ultimately the beauty is in the eye of the beholder? Some will see traction and some will see distraction.. What have you seen in the wild?
Till Next Week,