It’s not about tech, it’s about the Experience
I just came across a short article on how “non-tech” firms are racing to become the new cool tech kid on the block (sorry cant find the…
I just came across a short article on how “non-tech” firms are racing to become the new cool tech kid on the block (sorry cant find the source reference). There are many reasons for that and each one can be an extended post of its own, but two quick ones jump to mind:
(1) Software is eating the world
Anything we see, touch or interact with is somehow enabled by technology (low tech or not) and with escalating advances in tech, unprecedented growth in data and evolving artificial intelligence (amongst many others) we are slowly being digested by software..
(2) “Digital-Natives” Talent
Given that software is digesting the world, access to “digital-natives” talent is absolutely key for success of any company that wants to stay relevant. So becoming the “cool tech” firm gives some street creds when it comes to attracting these talented individuals.
It’s all about the Experience
But this post is not about attracting tech talent. Instead its about the insatiable desire of our society to keep moving up on the indifference curves of technology because the hypothesis is: “consumers prefer more of something then less of it”. While the indifference curves are generally used to show every possible combination of Good X vs. Good Y, what if Good X is “Experience” and Good Y is the escalating number of “technologies” consumers can interact with. So would you prefer more “widgets” or a better experience with existing?
My simple point here is while chasing “tech” talent is super important, it is just as important (if not more so) for companies to move towards the equilibrium of consumer experience. After-all, the best technology is the one that is invisible and provides a great experience!